Hot Wheels and Formula 1 Announce Groundbreaking Partnership, Launching a Limited-Edition Die-Cast Collection
More info at Mattel.com
For decades, Hot Wheels has been synonymous with high-octane thrills, speed, and precision engineering in miniature form. Now, the iconic die-cast car brand is taking its legacy to the pinnacle of motorsport: Formula 1.
In an unprecedented collaboration, Hot Wheels and Formula 1 have joined forces to bring fans a unique, limited-edition die-cast car collection celebrating the world’s most prestigious racing series. This partnership promises to unite fans of Formula 1’s cutting-edge innovation with Hot Wheels’ unmatched attention to detail and timeless appeal.
What to Expect from the Limited-Edition Collection
The partnership will launch with a series of meticulously crafted 1:64-scale die-cast cars featuring:
• Authentic Team Liveries: Each car will replicate the designs and liveries of Formula 1 teams, capturing the essence of these speed machines.
• Exclusive Packaging: Special-edition packaging inspired by the aesthetics of Formula 1 circuits and the glamour of race weekends.
• Chase Variants: Ultra-rare collectibles with unique finishes for the most dedicated fans.
Collectors and fans of all ages can look forward to owning miniature versions of their favorite teams and cars, bringing the excitement of the F1 grid straight to their shelves.
A Partnership Born of Speed
Both Hot Wheels and Formula 1 are icons in their own right, embodying the spirit of innovation, performance, and passion for racing. This collaboration celebrates these shared values, giving fans an opportunity to engage with both brands in a new and exciting way.
Steve Totzke, President of Mattel, the parent company of Hot Wheels, expressed his excitement for the partnership:
“Hot Wheels has been inspiring the need for speed in generations of fans, and there’s no better partner than Formula 1 to bring our shared love of racing to life. This collection is a celebration of two brands pushing the boundaries of performance and creativity.”
Similarly, Stefano Domenicali, CEO of Formula 1, noted:
“Formula 1 is all about passion, innovation, and global entertainment. Partnering with Hot Wheels allows us to bring the thrill of the sport into the hands of our fans, connecting them to F1 like never before.”
When and Where to Get Yours
The limited-edition collection is set to hit stores in early 2024, with availability at major retailers and online. Fans are encouraged to stay tuned for pre-order announcements and exclusive product reveals in the coming months.
Rev Your Engines!
Whether you’re a lifelong Formula 1 aficionado or a Hot Wheels collector, this partnership promises to deliver something extraordinary. The collaboration is not just a celebration of motorsport and toy car culture but a bridge between two worlds of speed, precision, and imagination.
Get ready to experience the thrill of the track in the palm of your hand—because this is more than just a toy; it’s history in the making.